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Big Brands in India and Their Misguided Use of Technology

21 Aug 2025

6 minutes read

  • Marketing Technology
  • D2C
  • Website Integrations
  • Web Development

Indian companies often pick heavy global platforms believing the tool is the strategy. Weak decisions, low trust in local talent and poor execution cause high costs and poor results, while many tools do not match their real needs with smarter choices, companies could save money, stay flexible and keep more value in India. Aligning tools with real goals supports stronger execution and steady longterm growth while Indian partners can deliver better outcomes.

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