The Power of Website Colour Schemes: Boost Branding, Emotions & Conversions

Why Your Website’s Colour Scheme Is Important?

Website is one of the most important media through which an organization conducts its businesses and is able to achieve competitive advantage over its competitors. A website is an efficient medium which aids in getting one’s business to the peak of success. 

There are various aspects related to websites which need to be taken into consideration when it comes to running an ecommerce using the website. Be it from website designing to managing contents and further promoting the website, there are a lot more crucial things that go on when you own a website.

One of the most important aspects of the website sometimes goes unnoticed but it plays a huge role in changing the whole perception of your audiences towards your website. The most important aspect is the colour scheme of the website.

About colour scheme of a website

Colour scheme is a paramount facet that needs to be paid attention to when it comes to managing an ecommerce website. For decades, scientists and philosophers have been making continual research in order to develop a perception and idea on the impact of colours on the psychology of individuals. Colours play a cardinal role and are believed to be an important form of communication between individuals.

Colours affect the personality and the behaviours of individuals. They also depict the mood and the mind-set in which a person is. Ranging from the clothes that people wear to the choices that they make, colours largely affect the decision-making process of everyday life.

Studies have shown that if you want to recall or remember anything, then most of the time, the process is successful due to the remembrance of the colour attached to that aspect. For instance, let’s consider the logos and the brands of the products, you would definitely agree with the fact that we remember and recognise most of the brands and logos also due to the colour that they have. 

Colour, if used with good typography, can even manifest the project’s productivity and maximise it. If the right colour palette is used, then it would definitely aid in drawing the customer’s attention, facilitate communication and even build customer loyalty towards the brand or the company.

What is a Colour wheel?

The colour wheel is basically a fusion of 12 colours. Each colour has a different trait and carries a different persona altogether. On segregating the colours into broad categories, there are mainly 3 broad categories of colour.

• Primary colour

• Secondary colour

• Tertiary colour

Primary colours

Red, blue and yellow are the colours that come under the category of primary colours. Primary colours are the base colours that can’t be made by mixing any other colours together. In fact, these primary colours are used and mixed with different colours in order to create a wide range of colours.

Secondary colours

Secondary colours are those that are developed and produced by mixing other colours in creative and equal proportions. For example, red and blue are mixed together to form a different colour,  which is purple. 

Tertiary colours

Tertiary colours are created by mixing a primary colour with a secondary colour in equal parts. For example, red and orange are mixed to get a red-orange colour. 

Having discussed the type of colours, let’s know about the different kinds of colour palettes available. 

• Analogous pallet - These are the colours used which are situated adjacent to each other in the colour wheel.

• Complementary - The colours known as complementary colours are really difficult to develop and the right combination of the colours opposite in the colour wheel is used in order to develop them..

• Triadic - These colours are formed by combining and mixing the colours that are present at equal distances in the colour wheel.

• Monochromatic - These colour palettes involve the use of a single colour in order to carry out the designing or the other cardinal tasks.

Having known about the colours and the colour wheel, the kinds of colours it contains, now let’s get deep into the information regarding the importance of the colour schemes for the website.

Importance of colour scheme for the website

Building and developing the right colour scheme for the website is a challenging job. If the right colour scheme is chosen for the website, then it can deliver a variety of benefits. Some of them are as follows:

• It helps in gaining attention and building visual identity - The colour scheme of the website can help you to gain the attention of the customers and build the visual identity of the customers. The colour scheme of the website can become the visual identity of the website and can also facilitate a kind of communication between the businesses and the customers.

• Build emotional connections - As discussed above, colours are the medium through which the people can depict the moods and the phase they currently belong to. The different kinds of colour palettes can help to set off the emotional ability of the individuals. The colours you choose become the voice of your website, helping communicate your brand’s message and giving visitors a clear sense of what your site represents.

• Branding - Colours can play a vital role when you are designing your brand's logo and the posters. Colours influence the individuals on both the social and the cultural level. A proper mix of warm and neutral colour tones can definitely help in drawing more audience and reach heights of growth and development.

• The first impression -It’s a well said quote that, the first impression is the last impression. First impression of anything should be such that it is able to impress the latent and create a sanguinity.  

The designers and the developers must have the thought in their mind as to how their website would look and what first impression that the customers could have upon it. In a survey conducted, more than 50% of the respondents said that they usually remember and were attracted firstly by the colour scheme and the design of the website.