Marketing Manager

Responsibilities:

• Develop and execute integrated marketing strategies to promote the company’s IT products and services.

• Create and manage targeted B2B campaigns across digital channels (SEO/SEM, email, LinkedIn, PPC, content syndication, etc.)

• Manage and enhance the company’s online presence including website, social media, blogs, and thought leadership platforms

• Generate and nurture leads through content marketing, webinars, newsletters, and drip email campaigns

• Collaborate with the product and technical teams to create marketing collateral such as brochures, case studies, whitepapers, and presentations

• Coordinate with sales to align marketing campaigns with pipeline goals and customer segments

• Track, analyze, and report on campaign performance, using insights to optimize strategies

• Manage external vendors, agencies, and freelancers for design, content, and advertising

• Oversee event participation, webinars, or virtual expos relevant to the IT industry

• Maintain brand consistency and ensure clear, technical-yet-accessible messaging across channels

Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field (MBA is a plus)

• 4-7 years of experience in marketing, with at least 2+ years in a managerial role within the IT or tech sector

• Proven success in B2B marketing and lead generation for IT products, SaaS solutions, or managed services

• Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, HubSpot, SEMrush, etc.)

• Excellent communication skills, with the ability to translate technical concepts into compelling marketing messages

• Experience using CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho)

• Analytical mindset with a strong grasp of campaign metrics and ROI tracking

• Project management skills and ability to work cross-functionally

Why Join Us:

• Work with a forward-thinking tech company with innovative solutions

• Opportunity to lead impactful marketing initiatives and scale brand visibility

• Dynamic and collaborative work culture

• Competitive salary and performance-based incentives

• Flexible working options and growth opportunities