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SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist

Job Information

Department Name

Operations

Work Experience

3-5 years

Date Opened

2/9/2026

Location

Gurugram

Job Type

Mid-Senior

About Job

We are looking for a results-driven SEO & Digital marketing specialist with strong Social Media Marketing (SMM) skills to plan, execute, and optimize our online marketing efforts. The ideal candidate should have hands-on experience in SEO, paid campaigns, content promotion, and social media growth strategies to improve brand visibility and lead generation.

SEO (Search Engine Optimization)

  • Perform keyword research and competitor analysis

  • Optimize website content (on-page & technical SEO)

  • Manage off-page SEO activities (backlinks, listings)

  • Monitor website performance using Google Analytics & Search Console

  • Improve website rankings and organic traffic

Digital Marketing

  • Plan and execute digital marketing campaigns (Google Ads, Meta Ads, email marketing)

  • Track campaign performance and optimize ROI

  • Manage content marketing strategies

Social Media Marketing (SMM)

  • Handle company social media accounts (LinkedIn, Instagram, Facebook, X, etc.)

  • Create content calendars and engagement strategies

  • Run paid social media campaigns

  • Monitor growth, reach, and engagement metrics

Reporting & Analysis

  • Prepare weekly/monthly performance reports

  • Analyze KPIs such as traffic, leads, conversions, and engagement

  • Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Business, or related field

  • 2–5 years of experience in SEO & Digital Marketing

  • Strong knowledge of:

    • SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics)

    • Google Ads & Meta Ads

    • Social media platforms & scheduling tools

  • Basic understanding of content writing & design coordination

  • Good communication and analytical skills

Perks and Benefits

  • Group Health Insurance
  • Regular training sessions and workshops to enhance your skills
  • Employee Provident Fund
  • Maternity and paternity leaves
  • Work-Life Balance
  • Competitive salary and benefits package

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