Digitup Onboards Kotak Life

The India-based engagement begins July 2024 and focuses on search visibility, performance, and user experience.

A July 2024 onboarding formalizes Digitup’s role supporting Kotak, one of India’s prominent financial services groups, on a program that brings search, performance, and UX under a single plan. The brief is straightforward: improve how quickly pages load, make content easier to discover, and remove the friction that slows customers down.

The scope covers core disciplines that influence discoverability and experience at scale: Technical SEO, Content Gap Analysis, UI/UX Audit, Heuristic Evaluation, ML SEO Audit, Backlinks SEO Audit, Core Web Vitals Audit, and an editorial cadence of 10 blogs per month aligned to priority themes. The approach avoids implementation detail; the emphasis is on governance, measurement, and repeatable improvements.

For context, Kotak operates in the banking and financial services industry—where speed, clarity, and trust signals matter on every page. That backdrop shaped the workplan: streamline heavy assets, tune site structures for search, and surface content that answers customer intent without sending them in circles.

“Our remit is to make the experience faster and the content easier to find,” said Amit Verma, CEO of Digitup. “We’ll focus on outcomes that users notice—reduced wait times, clearer paths, and information that’s there when they need it.”

Digitup’s track record with global brands informed the onboarding, particularly around balancing brand standards with day-to-day performance targets. Success metrics will look at non-brand visibility, share of voice across key themes, Core Web Vitals pass rates, and improvements in engagement and task completion on critical journeys.

About Digitup Digitup works with enterprises to plan, design, and scale search-first, user-centric digital programs. We focus on measurable outcomes across strategy, experience, and growth.