Digitup Wins Gold at e4m Martech Awards

Gurugram, 10 Dec 2025 Digitup Solutions Pvt. Ltd. has won the Gold award at the e4m Martech Awards in the category Best Martech Transformation in Retail and E Commerce. The award ceremony was held at The Leela Hotel in Ambience Mall, Gurgaon. Digitup received this recognition for its work with its brand partner FCL Skin Care.

Earlier this year, Digitup onboarded FCL to redesign and improve the brand’s Shopify storefront in India. The goal of the project was clear. Create a premium and high performing website that matches the brand’s luxury and science backed image. The work included custom theme development, a more polished design system, faster load time, and smooth browsing on both mobile and desktop.

FCL works in the dermatology and personal care segment, where trust and presentation are very important. The updated storefront focuses on a premium look, clear navigation, and fast loading pages. The design also reflects the brand’s scientific approach while giving users a better shopping experience across all pages.

“Our goal is simple. Make the site feel premium and make it feel fast,” said Amit Verma, CEO of Digitup. “A custom theme with a lighter build will help FCL offer customers the luxury experience they expect and support the brand’s growth for the future.”

Digitup also worked on better design systems, accessible layouts, and flexible content spaces so the brand can launch new products and campaigns without slowing down the site. This approach comes from Digitup’s experience with global brands and focus on speed, stability, and user experience.

Winning the Gold award at the e4m Martech Awards shows the impact of this work. It highlights Digitup’s strength in delivering simple, high quality, and results driven martech solutions for retail and e commerce brands. It also shows the trust that partners like FCL place in Digitup’s work.

About Digitup

Digitup works with enterprises to plan, design, and scale search-first, user-centric digital programs. We focus on measurable outcomes across strategy, experience, and growth.