Kotak Life Renews and Expands Engagement with Digitup in India

India, 2024 The renewed contract builds on the initial program and adds AI-driven personalization, conversion rate optimization, multilingual content, and advanced analytics.

Kotak Life has renewed and expanded its engagement with Digitup, extending work that began in July 2024. What started as a foundation in technical SEO, UX audits, content gap analysis, and Core Web Vitals has progressed into a broader mandate that pairs ongoing fundamentals with AI-driven personalization, CRO, multilingual content strategies, and content intelligence. The intent is straightforward: make pages faster, journeys clearer, and messages more relevant at scale without disclosing underlying methods or specific technologies.

In the competitive BFSI landscape, the evolution from baseline hygiene to growth programs reflects a shift in expectations. The renewed brief keeps the editorial engine running at 10 SEO-aligned blogs per month while layering in measurement frameworks that can guide decision-making across content, performance, and experience. It also recognizes the value of speaking to customers in more languages and with better context in an area where structure and governance matter as much as creativity.

“This renewal is a vote of confidence in steady, measurable progress,” said Amit Verma, CEO of Digitup. “Our focus now is to turn a solid base into targeted growth cleaner journeys, faster pages, and content that meets customers where they are, including in more languages.”

For Kotak Life, the expanded scope aims to translate operational rigor into outcomes customers actually feel: quicker loads, clearer information architecture, and experiences that adapt to intent. For Digitup, it affirms a search-first, performance-led approach honed with global brands—one that values predictable delivery and transparent metrics over grand claims.

About Digitup Digitup works with enterprises to plan, design, and scale search-first, user-centric digital programs. We focus on measurable outcomes across strategy, experience, and growth.