Digitup and Contentful Formalize Partnership in India

Effective November 2021, the collaboration gives Digitup access to partner-only training, certifications, and developer tooling—enabling faster launches, bespoke front-end customization, and global scalability for content programs.

India, November 2021 — Digitup and Contentful have entered a partnership that focuses on practical outcomes for brands adopting a headless content model. The agreement provides Digitup with exclusive training and certifications, deeper access to developer tools, and a partner network designed to support complex builds without exposing underlying implementation details. In plain terms: teams can stand up new experiences quickly, tailor the presentation layer to the brand, and keep operations predictable as audiences scale across regions.

The approach emphasizes high-level governance and measurable results rather than technical minutiae. That includes the ability to customize themes and design systems while maintaining performance standards, and to roll out multi-market content with consistent models and controls. For clients, the benefits translate into a competitive edge on speed to market, clearer paths to growth, and better day-to-day outcomes for editors and end users.

“Customers ask for two things: momentum and control,” said Amit Verma, CEO of Digitup. “This partnership equips our teams with the training and tools to move faster while preserving brand integrity and the operational discipline enterprises expect.”

Beyond capability uplift, the partner status strengthens collaboration and knowledge-sharing across the ecosystem—useful for large programs that demand specialist input or coordinated regional rollouts. The intent is straightforward: support faster growth, improve outcomes, and future-proof content operations for global reach, all while communicating only what is publicly known and keeping technology specifics out of the spotlight.