Kotak Life Renews and Expands Engagement with Digitup in India

The continued engagement focuses on growth, personalization, and stronger digital performance measurement.

India, 2025: Kotak Life has renewed and expanded its engagement with Digitup, continuing a collaboration that began in July 2024.

The first phase focused on improving website speed, user experience, and content visibility - helping Kotak Life make pages faster, journeys simpler, and information easier to find. With those foundations now in place, the focus shifts to growth and personalization.

The new phase brings in AI-driven personalization, better conversion optimization, and multilingual content strategies - all supported by deeper analytics and smarter content insights. Together, these initiatives will help Kotak Life deliver quicker, more relevant experiences for customers across different touchpoints and languages.

“This renewal is about doing the next right things keeping the site fast, making journeys simple, and tailoring content where it helps customers decide,” said Amit Verma, CEO of Digitup.

In a competitive financial services market, this next phase reflects Kotak Life’s commitment to continuous digital improvement. Digitup will continue to align closely with Kotak Life’s business goals, focusing on outcomes that matter most stronger discovery, higher engagement, and smoother paths to completion.

About Digitup

Digitup helps enterprises plan, design, and scale search-first, user-focused digital programs. The company focuses on delivering measurable results across strategy, experience, and growth.