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Is managing your SME’s website a constant uphill battle?

14 Jul 2024

6 minutes read

  • Website Optimization
  • Website Speed Optimization

Many SMEs struggle with website performance, focusing on looks over technical needs. Lack of expertise, poor user understanding, and limited budgets lead to slow sites, high bounce rates, and missed opportunities for growth. Successful companies like Tokopedia show that aligning tech, user needs, and strategy boosts engagement. SMEs can improve by integrating marketing with IT, investing in skills, testing users, budgeting wisely, and treating websites as strategic assets.

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