Digitup Onboards Kotak Life

Engagement focuses on improving speed, search visibility, and customer experience across Kotak’s digital platforms.

In July 2024: Digitup has officially onboarded Kotak, one of India’s leading financial services groups, to enhance its digital experience and strengthen its performance across search platforms.

The engagement aims to make Kotak’s websites faster, more user-friendly, and easier to find online. The focus areas include improving page load times, optimizing search visibility, and simplifying user journeys to ensure customers can access information quickly and effortlessly.

“Our goal is to make the experience faster and the content easier to find,” said Amit Verma, CEO of Digitup. “We’re focusing on real outcomes that people will notice quicker load times, simpler navigation, and information that’s right there when they need it.”

The project emphasizes a structured approach to governance, measurement, and consistent performance improvement. Kotak operates in a sector where clarity, trust, and speed play a crucial role, and Digitup’s onboarding brings expertise to deliver measurable progress in these areas.

With experience supporting large enterprises globally, Digitup will help Kotak balance its strong brand standards with ongoing improvements in visibility, engagement, and overall digital performance.

About Digitup

Digitup works with enterprises to plan, design, and scale search-first, user-centric digital programs. The company focuses on delivering measurable outcomes that improve strategy, user experience, and growth.