Digitup Onboards FCL

Engagement focuses on premium design, custom theme development, and faster site performance.

India March 2025: Digitup has onboarded FCL (Fixderma) to redesign and optimize the brand’s Shopify storefront in India. The goal is clear create a premium, high-performing website that reflects the brand’s luxury positioning while ensuring a faster, smoother browsing experience.

The project includes developing a custom theme, refining the design to bring a more polished and consistent visual style, and removing heavy elements that slow down the site. The focus areas are what users notice most a premium look, clear navigation, and fast-loading pages that perform seamlessly on both mobile and desktop.

FCL operates in the dermatology and personal care segment, where trust and presentation play a key role. The redesigned storefront will align with the brand’s scientific credibility while delivering a high-end shopping experience across product, category, and educational pages.

“Our goal is simple make the site feel premium and make it feel fast,” said Amit Verma, CEO of Digitup. “A custom theme with a lighter build will help FCL offer customers the luxury experience they expect while setting up the brand for long-term growth.”

The project also emphasizes maintainable design systems, accessible layouts, and flexible editorial spaces that can support new campaigns and product launches without affecting performance. Digitup’s experience with global brands informs this approach balancing creative expression with consistent speed and stability.

About Digitup

Digitup helps enterprises plan, design, and scale search-first, user-focused digital programs. The company focuses on delivering measurable results across strategy, experience, and growth. With expertise in search visibility, performance optimization, and user experience, Digitup works with leading brands to make their digital platforms faster, smarter, and more impactful.